- Objectified is documentary film regarding the role of everyday nonliving objects, and the people who design them in our daily lives.
- It was directed by Gary Hustiwit, it is released in 2009.
- This is about importance of design in objects which we use in our daily lives.
- We are using number of objects in our daily lives, like from toothpicks to electronic gadgets.
- Just look behind everything of object, how they work or how they designed .
- It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal experience, identity, consumerism, and sustainability.
- Hierarchy is very important in every design.
- On an average in a day we use hundreds of objects.
- If you are a designer or designing something you have to think like, why this design is like this and why the design is not like that. So, in that sense you make a design constantly.
- The design should be always creative, responsive and innovative.
- When we designing a product we have to look different attributes of that products.
- Any designing should be done by thinking like a customer or user which means what they need.
- If you designed something, it should be easy to use, comfortable, impressive and it should be perfect for every one.
This movie has interviews with popular designers in the world.They are:
- Dieter Rams - Former Design Director, Braun (Kronberg, Germany)
- Jonathan Ive - Senior VP Industrial Design, Apple (Cupertino)
- Chris Bangle - Former Design Director, BMW Group (Munich)
- Alice Rawsthorn - Design Editor, International Herald Tribune
- Andrew Blauvelt - Design Curator, Walker Art Center
- Dan Formosa - Design & Research, Smart Design (New York)
Principles of "Good Design":
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- Every design should follow some basic principles like shown below.
Examples:
- Roomba robotics vacuum cleaner
- A chair made of grass must be grown and then trimmed and watered by its owner in order to remain functional.
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